Woking Pub Shortlisted for £15k Samsung Tech Makeover

A Beloved Woking Institution Eyes National Prize

Nestled in the heart of our community, The Bird in the Hand in Woking has long been a sanctuary for locals seeking a warm welcome, fantastic food, and a vibrant atmosphere. Owned and lovingly run by local residents Mike and Imogen for more than a decade, this independent pub is much more than just a place to grab a pint. It is a vital social hub where neighbours become friends. Recently, the pub has been abuzz with excitement after being named one of just eleven venues shortlisted nationwide for a transformative Samsung tech upgrade. With the World Cup on the horizon, this local landmark could be in line to receive up to £15,000 worth of state-of-the-art audiovisual equipment. For Woking residents, and indeed those visiting from neighbouring Guildford, the prospect of having a world-class viewing venue right on our doorstep is a thrilling one. Mike and Imogen have already begun preparing for the tournament, having recently revamped their outdoor terrace patio to accommodate more guests. Winning this competition would elevate the match-day experience to a whole new level, securing the pub's status as the go-to spot for live sport in Surrey.

Supporting Local Businesses in Challenging Times

The hospitality sector has faced an incredibly challenging few years, with rising energy costs and inflation putting immense pressure on independent venues. Investing in modern technology to meet the high expectations of sports fans is a luxury many simply cannot afford right now. As Zeena Hill, Senior Director of Marketing at Samsung UK, noted, pubs are the beating heart of British communities, but keeping them thriving requires support. While many Woking homeowners have spent the post-pandemic years investing in their own properties—perhaps hiring local bathroom fitters for a much-needed bathroom refurbishment—our community spaces also require ongoing investment to stay competitive. This Samsung campaign offers a lifeline, with ten runners-up set to receive a premium TV worth £3,000, and the overall winner walking away with a complete £15,000 pub makeover. For Mike and Imogen, this upgrade is not just about new screens; it is about future-proofing their business. It ensures that The Bird in the Hand can continue to serve as a gathering place for major cultural and sporting milestones, keeping the local economy resilient and vibrant.

How Woking Residents Can Cast Their Vote

Now, the power lies firmly in the hands of the Surrey community. With over 500 pubs nominated across the United Kingdom, from Cornwall to the Scottish islands, making the final shortlist of eleven is already a massive achievement for The Bird in the Hand. But to secure the grand prize, we need a collective effort from sports fans and residents across Woking and the surrounding villages. Voting is incredibly simple and completely free. Local supporters can champion our premier neighborhood pub by visiting watchitonasamsung.com to cast their vote before the deadline. Beyond the digital ballot, the best way to support Mike and Imogen is to continue showing up in person. Whether you are popping in for their award-winning Sunday roast, enjoying a drink on the newly renovated terrace, or planning to watch the opening World Cup fixtures, your physical presence keeps these vital establishments alive. Let’s come together as a community to put Woking on the map and guarantee ourselves the best seats in the house for the big games ahead. Keep an eye on local noticeboards and social media for the winner's announcement.

Source: Surrey pub could get major Samsung upgrade in time for World Cup